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Nikola Lakic

Nikola Lakic
Adaptive Content: Delivering the Right Format on the Right Channel

Content Strategy

Adaptive Content: Delivering the Right Format on the Right Channel

Adaptive content is about delivering the same message in the right format for each channel. Instead of using one format everywhere, it adapts structure, depth, tone, and delivery to how people actually consume content across search, social, and email.

By Nikola Lakic Jan 30, 2026
How a Small AI Stack Can Do the Work of a Full Content Team

Gen AI

How a Small AI Stack Can Do the Work of a Full Content Team

In 2026, content teams don’t need large teams or massive tool stacks to be effective. This article explains how a small AI stack can handle planning, writing, optimization, and content operations, so people can focus on strategy, quality, and decisions.

By Nikola Lakic Jan 30, 2026
How to Create a Content Marketing Plan

Content Marketing

How to Create a Content Marketing Plan

Learn how to create a clear, practical content marketing plan that actually works. This step-by-step guide covers goals, audience, channels, topics, metrics, and includes a ready-to-use template with real examples for teams, SaaS, and B2B.

By Nikola Lakic Jan 29, 2026
Delegating Tasks Effectively in a Content Team

Content Management

Delegating Tasks Effectively in a Content Team

Delegating tasks in a content team isn’t about passing work around, but about clarity, ownership, and trust. This blog explains how to assign tasks properly, avoid bottlenecks, and keep content moving without constant follow-ups or micromanagement.

By Nikola Lakic Jan 29, 2026
Keeping Team Morale High During Crunch Times

Content Management

Keeping Team Morale High During Crunch Times

Crunch periods are unavoidable, but low morale doesn’t have to be. This article explains how leaders and content managers can keep teams motivated, focused, and supported during high-pressure periods without burnout or loss of quality.

By Nikola Lakic Jan 28, 2026
Prioritizing Content Projects: Methods to Triage Requests

Content Workflow

Prioritizing Content Projects: Methods to Triage Requests

Learn how to prioritize content projects, separate urgent from important requests, and introduce a simple content triage process that helps your team stay focused, reduce pressure, and deliver higher-impact content without slowing down.

By Nikola Lakic Jan 28, 2026
The End of Manual Content Operations

Content Operations

The End of Manual Content Operations

Manual content operations slow teams down with constant coordination, status tracking, and file juggling. This post explains why that model no longer works, how automation and AI reduce operational work, and what modern content operations look like today.

By Nikola Lakic Jan 28, 2026
How to Handle an Underperforming Content Team Member

Content Workflow

How to Handle an Underperforming Content Team Member

Managing an underperforming content team member is challenging, but ignoring the issue only makes it worse. This guide explains how to identify real problems, have constructive conversations, and improve performance without damaging team morale or slowing your content workflow.

By Nikola Lakic Jan 27, 2026
The Shift From Tool Collecting to System Building

Content Tools

The Shift From Tool Collecting to System Building

Content teams have spent years adding more tools to fix workflow problems. By 2026, that approach is breaking down. This article explains why teams are shifting from tool collecting to system building, and how connected workflows help content move smoothly from idea to publishing.

By Nikola Lakic Jan 27, 2026
Zero-Click Discovery: How to Create Content That Still Gets Found

Marketing Trends

Zero-Click Discovery: How to Create Content That Still Gets Found

Zero-click discovery is changing how content gets found. Search, social, and AI now deliver answers without clicks. This article explains what that means for content teams and how to build visibility, trust, and authority even when audiences never visit your site.

By Nikola Lakic Jan 27, 2026
Cross-Platform Content Orchestration: How to Keep Your Message Consistent Everywhere

Content Production

Cross-Platform Content Orchestration: How to Keep Your Message Consistent Everywhere

As content spreads across more platforms, keeping a consistent message gets harder. Cross-platform content orchestration helps teams plan one clear message and adapt it everywhere, without slowing work, losing context, or adding manual effort.

By Nikola Lakic Jan 26, 2026
Creating Backup Plans in Your Content Process (When Things Go Wrong)

Content Process

Creating Backup Plans in Your Content Process (When Things Go Wrong)

Even the best content plans break. Deadlines shift, feedback is late, and priorities change fast. This blog shows how to build simple backup plans into your content process, so work keeps moving even when things go wrong.

By Nikola Lakic Jan 26, 2026
Editing Long-Form Content: Techniques to Keep It Tight

Content Production

Editing Long-Form Content: Techniques to Keep It Tight

Long-form content doesn’t fail because it’s long, but because it’s poorly edited. This article breaks down practical editing techniques to remove excess, improve clarity, and keep readers engaged from the first paragraph to the last.

By Nikola Lakic Jan 26, 2026
Can a Content Platform Survive 2026 Without AI Built In?

Gen AI

Can a Content Platform Survive 2026 Without AI Built In?

In 2026, AI is no longer a nice-to-have for content platforms. It’s the baseline. This article explores whether a content platform can stay relevant without built-in AI, how user expectations have changed, and why treating AI as optional now feels outdated.

By Nikola Lakic Jan 21, 2026
Why the Best Content Teams in 2026 Will Look More Like Product Teams

Content Workflow

Why the Best Content Teams in 2026 Will Look More Like Product Teams

In 2026, the best content teams won’t rely on creativity alone. They’ll treat content like a product with clear ownership, structured workflows, fast feedback, and continuous improvement. This shift leads to more consistent results and scalable content systems.

By Nikola Lakic Jan 21, 2026
Can “Traditional” Content Tools Compete in an AI-First World?

Content Tools

Can “Traditional” Content Tools Compete in an AI-First World?

In an AI-first world, content tools no longer compete on features, but on how well they fit real team workflows. This article explores whether traditional content tools can stay relevant, how AI reshapes efficiency, and why adaptation requires more than simply adding AI.

By Nikola Lakic Jan 21, 2026
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